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《紐崔萊跳水隊》實拍結合動畫——安戈力文化—Dir cut

醫藥保健| 佳片精選 |產品宣傳片

—Client / 出品方

紐崔萊

—Project name & type/項目名稱&類型

《紐崔萊跳水隊》實拍結合動畫

—Production House / 制作方

UGLY/安戈力

—Production Date/產出時間

2024年7月31日

—Production cycle / 制作周期

60 days

1. BACKGROUND PROJECT

When the dawn breaks and the first rays of sunlight gently touch the earth, a group of young figures are already leaping by the swimming pool. They are the courageous pursuers of dreams - the Chinese Diving Team. Under this azure expanse, the animated short film "Nutrilite Diving Team" plays out a symphony of health and dreams. To jointly promote national health and a better life, Nutrilite has once again joined hands with "the Chinese National Diving Dream Team" to capture every shining moment with cameras, telling tales of endeavor, dreams, and health, and inspiring people to pursue a balanced diet and a healthy lifestyle.

當晨曦初破，第一縷陽光溫柔地拂過大地，一群年輕的身影已在泳池邊躍動，他們是追夢路上的勇士——中國跳水隊。在這片湛藍之下，《紐崔萊跳水隊》動畫短片奏響了健康與夢想的交響。為了共同推動國民健康與美好生活，紐崔萊再度攜手“中國國家跳水夢之隊”，用鏡頭捕捉每一個閃耀的瞬間，講述著關于努力、夢想與健康的美好故事，共同鼓勵人們追求均衡的營養和健康的生活方式。

2. STORYBOARD

Nutrilite, a name deeply ingrained in people's minds, is one of the world's leading nutrition brands, dedicated to providing high-quality nutritional solutions through scientific approaches.Nutrilite is the world's leading nutritional supplement brand, established in 1934, Nutrilite has been committed to providing high-quality nutritional solutions through scientific methods and natural ingredients. The brand has its own organic farm to ensure the freshness and purity of raw materials, and through strict quality control throughout the production process, it guarantees the effectiveness and safety of its products. Nutrilite's products cover a wide range of nutritional supplements, including vitamins, minerals, and herbal extracts, aiming to help people achieve a healthier lifestyle.

紐崔萊，這個名字早已深入人心，它是全球領先的營養品品牌之一，自1934年成立以來，紐崔萊一直致力于通過科學方法和自然原料，提供高品質的營養解決方案。品牌擁有自己的有機農場，確保原料的新鮮和純凈，并通過嚴格的全程質量控制，保證產品的有效性和安全性。紐崔萊的產品涵蓋維生素、礦物質和草本提取物等多種營養補充品，旨在幫助人們實現更健康的生活方式。

In China, the collaboration between Nutrilite and the Chinese Diving Team represents not only a brand alliance but also a profound integration of health concepts. A balanced diet serves as the cornerstone of a healthy life, and the members of the Chinese Diving Team are the most exemplary advocates of this notion. To jointly advance national health and a better life, we have crafted a natural and dynamic exclusive IP image for "the Chinese National Diving Dream Team," aiming to convey the significance of a healthy lifestyle through a simplistic and youthful design style, while also highlighting the gold-standard quality of Nutrilite.

在中國，紐崔萊與中國跳水隊的合作是一次品牌的聯姻，是健康理念的深度融合。均衡的營養是健康生活的基石，而中國跳水隊的隊員們正是這一理念的最佳代言人。為了共同推動國民健康與美好生活，我們為「中國國家跳水夢之隊」打造了自然靈動的專屬IP形象，希望通過簡潔、年輕的設計風格，向大家傳遞健康生活方式的重要性，同時傳遞紐崔萊金牌品質。

"Nutrilite Diving Team" is not merely a visual and auditory extravaganza but also a heartfelt invitation.

《紐崔萊跳水隊》告訴我們，健康不僅關乎身體，更是一種生活的態度。

It conveys that health pertains not only to the physical body but also to an attitude towards life. In the short film, the athletes actively engage in various public welfare activities and promote a healthy lifestyle during their leisure time. Through their actions, they influence more individuals to pay attention to health and pursue a better life. The athletes' perseverance during training, the warmth and happiness within their families, and the vitality in outdoor sports, all these scenes demonstrate that a healthy lifestyle can bring about more joy and accomplishments.

短片中，隊員們在訓練之余，積極參與各種公益活動，推廣健康生活。他們用自己的行動，影響著更多的人關注健康，追求美好。隊員們在訓練中的堅韌不拔，家庭中的溫馨幸福，戶外運動的活力四射，這些場景無不告訴我們，健康的生活方式可以帶來更多的快樂與成就。

Just as the film states: "Employ balanced nutrition and actively practice a healthy lifestyle to become a 'health champion' with the dream team." We anticipate that the IP image of the diving dream team can facilitate social sharing among partners, enabling more friends to fall in love with sports, participate in sports, actively pursue health, and harvest health, jointly practicing a healthy lifestyle.

正如片中所說：“用均衡營養、積極踐行健康生活方式，跟隨夢之隊成為生活中的‘健康冠軍’。”希望跳水夢之隊IP形象，可以幫助伙伴社交分享，讓更多的朋友愛上運動、參與運動、主動健康、收獲健康，一起踐行健康生活方式。

3. CHARACTER SETTING

The story of the short film commences with the first rays of sunlight in the morning. The camera gracefully sweeps across the dining table where a family is seated, their faces brimming with contented smiles. This marks the beginning of a healthy life and the first step on the journey of dreams. As the camera shifts to the training ground, the team members have already initiated their daily training. The first rays of sunlight fall upon them, and each droplet of sweat glistens, as if it were a seed of a dream, taking root and sprouting in their hearts. The overall style of the IP is dominated by minimalism, employing simple and distinct lines and graphics

短片的故事從清晨的第一縷陽光開始，鏡頭輕盈地掠過餐桌，一家人圍坐在一起，臉上洋溢著幸福的笑容。這是健康生活的起點，也是夢想旅程的第一步。隨著鏡頭轉向訓練場，隊員們已經開始了新一天的訓練。清晨的第一縷陽光灑在他們身上，每一道汗水都閃爍著光芒，仿佛是夢想的種子，在心中生根發芽。本次IP整體風格以極簡風格為主導，運用簡潔清晰的線條和圖形，和呈現良好人際關系的構圖，突出中國跳水夢之隊的標志性元素和紐崔萊品牌形象。

The plot design of the short film is clever and rich in layers. From breakfast in the morning, to every jump on the training field, to happy hours at family gatherings and outdoor sports, every scene is filled with the temperature of life. The focus and effort of the players in training, the warmth and happiness in the family, the vitality and freedom of outdoor sports, these fragments show their daily life, and convey the beauty of a healthy life.

短片的情節設計巧妙而富有層次。從清晨的早餐，到訓練場上的每一次起跳，再到家庭聚會和戶外運動的歡樂時光，每一個場景都充滿了生活的溫度。隊員們在訓練中的專注與努力，家庭中的溫馨與幸福，戶外運動的活力與自由，這些片段展示了他們的日常生活，傳遞出健康生活的美好。

The design of IP characters focuses on expressing the characteristics of "vitality, health and self-confidence" of the dream team members, showing the natural and friendly image of the dream team members, making the dream team members become health leaders, leading everyone to deeply plant the concept of health in the heart, and integrate healthy habits into every detail of daily life.

IP人物形象的設計注重表達夢之隊隊員“活力、健康、自信”的特質，展現夢之隊隊員自然親切的形象，讓夢之隊成員成為健康領跑員，帶領大家將健康觀念深植于心，將健康習慣融入日常生活的每一個細節。

4. CAMERA VOICE DESIGN

The visual presentation of "Nutrilite Diving Team" is replete with creativity and astonishment. The animated emojis leap nimbly on the screen like musical notes, infusing the production with boundless vitality. The elegant arcs traced by the athletes in the air resemble the most exquisite brushstrokes of nature, delineating captivating paintings against the blue firmament. Meanwhile, the scenes of brightly illuminated nights bear witness to their innumerable days and nights of toil and dedication.

《紐崔萊跳水隊》的視覺呈現充滿了創意與驚喜。表情包的靈動跳躍如同音符般跳躍在屏幕上，為這部作品注入了無限活力。隊員們在空中劃過的優美弧線，仿佛是大自然最精致的筆觸，在蔚藍天際勾勒出一幅幅動人的畫卷。而那些靜謐夜晚里的燈火通明，則見證了他們無數個日夜的努力與付出。

The camera operation is meticulously executed. The rapid flashes of emojis at the outset generate a jubilant and rhythmic ambiance; the slow-motion capture of the athletes' diving moments freezes each splendid instant into an eternal image; the grand finale where all the members hold hands to celebrate victory is painstakingly chiseled frame by frame, striving for perfection. Moreover, the film incorporates an abundance of animated elements, such as the radiant trails left by the athletes as they somersault in the air, and the flowers that blossom on the ground after they complete challenging maneuvers, adding visual allure and symbolizing the dissemination of health and hope.

鏡頭運用也極具匠心。開場時表情包的快速閃現，營造出歡快而富有節奏感的氛圍；隊員們跳水時的慢動作捕捉，將每個精彩瞬間定格成永恒的畫面；最后全體成員手牽手共同慶祝勝利的宏大場面，每一幀都精心雕琢，力求完美。此外，影片還融入了大量動畫元素，如運動員們在空中翻騰時身后綻放的光芒，以及他們在完成高難度動作后地面上盛開的花朵等，這些細節增添了視覺上的美感，寓意著健康與希望的傳播。

Character line draft and color display contrast effect

角色線稿與上色展示對比效果

Let us follow the footsteps of "Nutrilite Diving Team" and leap together in the ocean of health, exploring the boundless possibilities of life. On this journey filled with challenges and joys, Nutrilite accompanies you, witnessing every miracle. Whether on the competitive field or in ordinary life, as long as we maintain a good physical condition and a positive mindset, we can embrace more challenges and opportunities.

讓我們跟隨《紐崔萊跳水隊》的步伐，一起躍動在健康的海洋里，探索生命的無限可能。在這條充滿挑戰與喜悅的旅程中，紐崔萊與你同行，見證每一個奇跡的發生。無論是在競技場上還是平凡生活中，只要我們保持良好的身體狀況和積極的心態，就能迎接更多的挑戰與機遇。

"Nutrilite Diving Team" is not only a glorious record of the Chinese Diving Team but also a beautiful blessing for every individual in pursuit of a healthy life. Let us together adopt balanced nutrition and actively practice a healthy lifestyle, following the dream team to become the "health champions" in life. In this vibrant era, let us join hands and forge a more splendid future! Let us leap together, make health the most beautiful scenery of life, and let dreams shine at every moment. Fill up with health and leap with vitality!

《紐崔萊跳水隊》不僅是中國跳水隊的榮耀記錄，更是對每一位追求健康生活者的美好祝愿。讓我們一起用均衡營養、積極踐行健康生活方式，跟隨夢之隊成為生活中的“健康冠軍”。在這個充滿活力的時代，讓我們攜手共進，共創更加美好的未來！讓我們一起躍動，讓健康成為生活最美的風景，讓夢想在每一個瞬間綻放光彩，健康加滿，活力起跳！

The line drawing shows the effect separately

線稿圖單獨展示效果

Comparison of line draft and scene display

線稿與場景展示對比效果

Comparison of line draft and scene display

線稿與場景展示對比效果

6. SPECIAL EFFECTS

7. ON SITE

8. HD WALLPAPERS

—SCRIPTWRITER /編劇&策劃

Nutrilite

—STORYBOARD /分鏡

YUXIN LIU

—SCOUTING /勘景

HAIQUAN LU

—SCENE TEACHER /場景師

LILY XIAO / SILI

FUMING ZHANG

CHANG LI

—PRODUCTION /制片

YUXIN LIU

—ANIMATOR /動畫師

MINGHUI ZHOU / JIAXU WANG

SHIGUO WANG

—EDITING /剪輯

YUEXI ZHAN

—SYNTHESIS /合成

SHIGUO WANG

—SOUND&MIX /音效/混錄/錄音

JIAXU WANG

—MUSIC /選曲

HAIQUAN LU

—VOICE ACTOR /配音演員

HONGBIN YUE

9. UGLY INTRODUCTION

中國蕞丑的一家MG動畫公司——（UGLY），專門服務國內廣告同行、代理方、4A、甲方、乙方、丙方或丁方公司。在合作過程中以耿直、宅心仁厚的特點深受合作伙伴的熱捧及引薦，迅速在業界打開名聲。

UGLY, the ugliest Motion Graphics company in China, specializes in serving the domestic advertising peers, agents, 4A, Party A, Party B、Party C or Party D companies. In the process of cooperation, it was highly praised and recommended by partners with its honest and kind-hearted characteristics, and quickly opened its reputation in the industry.

自2014年成立至今，（上海、廈門）擁有在職技術性專業人才97位，全國居家辦公370多位；運用AE、C4D、逐幀、代碼等高技術手段制作前沿風格MG動畫作品，服務1148個項目準時交付率高達92.9%，每月可以同步進行近 50 條MG動畫生產線，服務的品牌項目既有眾多耳熟能詳的大品牌也有初創及小眾品牌，屬于名副其實的動畫代理源頭廠家。

Since its establishment in 2014, UGLY (In Shanghai and Xiamen) has 97 in-service technical professionals and more than 370 domestic office workers nationwide; Using high-tech means such as AE, C4D, frame-by-frame code and other high-tech methods to produce cutting-edge style MG animation works .The on-time delivery rate of more than 1148 projects has reached 92.9%, and nearly 50 MG Motion Graphics production lines can be synchronized every month. The brand projects served include many well-known brands as well as start-ups and niche brands, which are worthy of the name of the animation agency source manufacturer.

取名于英文單詞UGLY（丑英譯），公司Slogan“丑從未如此藝術”，業界的評價：MG動畫=安戈力，安戈力=MG動畫，已形成行業符號，提到國內MG動畫基地，你會想起安戈力。

UGLY is named after the English word UGLY (Ugly English translation). The company Slogan "Ugly has never been so artistic". Now the industry's evaluation: MG animation=UGLY, UGLY=MG animation, has formed an industry symbol. When you mention the domestic MG animation base, you will think of UGLY.

?UGLY安戈力

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