Italian attitude is not just a matter of style, it is an "art of living", an optimistic approach in every detail and moment of life. British actor Ben Barnes perfectly embodies the impeccable Italian style of a young and cosmopolitan gentleman, who conquers all with his honest and charming personality, leaving a mark wherever he goes. The video captures different moments of a man, like slices of his life which he always faces with a smile. Discover more: http://parfums.ferragamo.com #scentoflife #UOMOSalvatoreFerragamo Actor: Ben Barnes Director & Photographer: Francesco Carrozzini Art Director: Riccardo Ruini Cinematographer: Masanobu Takayanagi Music: Silky Rhythm (Luigi Seviroli) Published by Machiavelli Music Publishing.